• 12 month Spotlight Page that includes:
• FREE setup and web page preparation*
• Contact Information: logo, name, address, business hours, phone number(s), fax & email link
• 2-3 full color photographs (Exterior photo plus 1-2 of interior and/or products)
• 200-300 words of promotional copy about your business, its products and/or services
• Up to four different category listings to help customers “zero in” on your business and build search engine visibility. A single listing (combining a category and county, such as "Dining - Bars & Taverns" in Dane County), produces up to 7 separate links to your "Spotlight" page from 7 different pages to help insure high rank and visibility in major search engines such as Google, Yahoo, MSN and AOL! 4 listings can produce up to 26 separate links to your "Spotlight" page from as many as 26 different pages!
• Inclusion in PowerSearch index, which enables site visitors to search the title and contents of all web pages using one or more key words. The PowerSearch significantly broadens a visitor's search beyond a database search by providing links to ALL pages that include one or more of the search terms ANYWHERE on their page.
• FREE Page updates and changes OR secure, online access to your web page to make changes yourself
  (Requires knowledge of html or an HTML Editor, such as Microsoft FrontPage, and reasonable adherence to format guidelines.)

Hotlink to your existing website.
About 1 out of 2 members have their own web sites, but join ExploreWisconsin for the extra traffic it can mean to their web sites. Not only will your site receive extra traffic via your ExploreWisconsin link, but your link on our site will also give your existing site a HUGE boost in the search engines due to something called "Link Popularity", one of the major factors used by Internet search engines in ranking search engine results for their users. In a nutshell, "Link Popularity" means that the more sites that link to your site, the better your ranking, and, the more of those sites that also rank high for the same search terms, the more your ranking is increased. With as many as 26 separate links to your "Spotlight" page from as many as 26 different search engine optimized pages, all pointing to your web site, your business will enjoy high search engine ranking and visibility!

Extended Pages - Your key to generating orders and leads in the form of phone calls, emails and visits to your place of business lies in how focused your web page is with respect to the products and/or services you want to sell. Because your Spotlight Page also carries the load of introducing your business, its products and services AND providing contact information, it cannot provide the focus that you need to sell a PARTICULAR product or service. That's where our extended pages come in. With our Extended Pages, you have much more of the feel of a web site, with links to, from and between your various pages, each of which focuses on a particular aspect of your business. Extended Pages can also be used to capture valuable information from the people who visit your web page, and automatically email that information to the email address of your choice. Examples of email forms include:

Order Form - After using an extended page to describe one or more products, the order form, complete with menus for size and/or color selection, can be completed by your customer, printed out, and mailed to you with a personal check, cashiers check or money order. (See "Storefronts" below about taking credit card orders online.)

Advanced Registration Form - Hotels, for example, can use a form to capture pertinent information about when your customer would like to make reservations. When you receive this, you can verify the availability of one or more rooms, then contact the customer for billing information.